Problems

In order to succeed in today's ever changing market, leaders must forecast the changes taking place in the world. Presently, deregulation that passed in the United States back in August of 1999 has taken shape and created changes in the ocean lines. Competition is stiff and carriers are competing more than ever for leadership in market share to survive the changes taking place. The problem is that service is lacking for the consumer. Another issue to consider is the change from manuel to automation of entry through email. Many brokers were not taking this change seriously and now have had to make swift changes to comply. This only hurts to customer because at this point the brokers have become reactive to a situation not proactive.

Opportunities

Atlas has prepared for these changes with the information that has been supplied by the Miami office, DRT International, that has complied with deregulation measures by attending special conferences on the changes that have taken place and will take place. In Jamaica, Atlas has made sure from day 1 to comply with the new policies that would eventually be inplemented in place on electronic transfer of data on entries. Because of the proactive effort that Atlas Customs Brokers put out, they are the leading broker in complying with electronic email and has worked hand in hand with programmers to work out the kinks in the system. Knowledge and compliance with technology has made Atlas Customs Brokers the leader in the Jamaican Market.

Risks: Customs house brokers that are not prepared Y2K compliant and still working on becoming customs' compliant.
Rewards: Atlas Customs Brokers is both Y2K and customs' compliant. Our main efforts are focused on customer satisfaction through expedient customs' clearance and delivery.